Meet The Team
Founder and Creative Director
Born and brought up in New Delhi, India and armed with a BA Hons in Fashion Design + global industry experience, Tanvi firmly believes that fashion can be a force for good and as conscious consumers our buying habits are akin to votes i.e. where we choose to invest our money has the power to change the world.
Learning about new circular innovations and sustainable material discoveries are particularly exciting.
1. A new paradigm where we re-think our consumption patterns.
2. A system where the workforce is valued + ethical conditions & fair wages for all.
3. Circular economy with brands taking responsibility for waste created.
4. Success measured in terms of equal parts profit and equal parts social + environmental empowerment.
5. Time machine to zip between different historical eras to collect firsthand inspiration.
Mr. Alim Ahmad
Pattern Cutter and Product Developer Extraordinaire
A devout man of faith, Masterji offers namaz five times a day and keeps the atelier in his heartfelt prayers, infusing it with good vibes. Open minded and well-dressed, he is a perfectionist and is often the first person to arrive in the morning.
Atelier Assistant and Resident Marie Kondo
Rwisumwi Didi moved to New Delhi from Assam in 2006 and has been working in the city ever since. Her other family is back home in Assam and she visits them once or twice a year.
She is our very own Marie Kondo and thanks to her we have managed to set up operations in a small space efficiently. The only one who knows where all the trimmings and fastenings are kept, she keeps all our fabric remnants cross referenced by type and colour so we can streamline our zero waste + circular policies. A multi-tasking Goddess, she preps all our materials before they land on the cutting table and also helps with packing your orders.
Rwisumwi Didi loves Karaoke and dressing up for photoshoots is one of her favourite things.
You can often hear her humming Assamese and Hindi songs from the 90s which is why we rarely put on music while we work !